28th March 2025, New Delhi : Lone Wolf Beer, the pioneer in the premium beer category, proudly announces its expansion into Rajasthan, marking a significant step in its journey to redefine the beer experience. Known for its bold flavors and premium quality, Lone Wolf aims to captivate Rajasthan’s vibrant and diverse consumer base, offering an unparalleled drinking experience. This expansion strengthens the brand’s presence in India and reaffirms its commitment to delivering exceptional brews that resonate with beer enthusiasts nationwide.
Founded in 2022 by Atul Kumar Singh (Co-Founder & MD) and Anurag Kumar (Co-Founder & COO), the brand celebrates freedom and self-expression with its smooth, premium beers. Recognized for its remarkable smoothness, bold flavors, and superior craftsmanship, Lone Wolf has redefined the strong beer category. Building on its success, the brand expanded its portfolio in 2023 with Alpha and Mavrick, offering refined flavors for an unmatched drinking experience. In 2025, Lone Wolf introduced its newest variant, Wild—bold, smooth, and unapologetically unique. With no added sugar, a golden hue, and a lingering flavor, this brew is crafted for those who crave character in every sip. Wild has also been launched in Rajasthan, further strengthening Lone Wolf’s presence in the region.
Lone Wolf’s growth trajectory has been remarkable, with sales increasing from 1.3 lakh cases (₹17 Cr) in 2022 to 2.65 lakh cases (₹41 Cr) in 2023 and 4.5 lakh cases (₹70 Cr) in 2024. The brand’s excellence has been recognized with the Ambrosia Startup of the Year Award, further cementing its status as a game-changer in the beer industry.
Beyond premium brews, Lone Wolf offers an exclusive range of merchandise that lets fans carry its bold, untamed spirit wherever they go. From the striking Alpha Mode T-Shirts, Wooden Brooch, and Howl Sound Speaker to the stylish Maverick Shade Cap, this collection is designed for those who dare to stand out. Whether unwinding at home, hitting the streets, or gearing up for a beer-filled adventure, Lone Wolf’s merch is the ultimate style statement.
With this expansion, Lone Wolf is set to bring its premium, trendsetting beer experience to Rajasthan, inviting consumers to embrace the wild and redefine the way they drink.
About Lone Wolf
Lone Wolf was introduced by Onkara Beverages & Hospitality Pvt Ltd, a company under the umbrella of the MP Singh Group. Lone Wolf has quickly risen to prominence in the beverage industry. Mr. Singh is supported by a team of highly qualified and experienced industry experts, ensuring that Lone Wolf’s quality and vision are top-grade. Launched in 2022, Lone Wolf has quickly emerged as a standout brand in the realm of premium experiential drinking. Renowned for its exceptional taste, unique flavours, and remarkable smoothness, Lone Wolf defies conventions, establishing itself as a drink that champions freedom and self-expression.
Lone Wolf celebrates individuality and self-expression, resonating with a diverse consumer base. Transparent about their beer’s production and flavour profile, they aim to be a trusted partner for those ready to venture into uncharted territories. In just ten months, Lone Wolf has sold over 1.5 lakh cases and received accolades such as the Ambrosia Startup of the Year Award and Brewer World Conclave Startup of the Year Award. They’re set to expand into new markets like Karnataka and Goa, with a promising future ahead. Lone Wolf is the counterculture for the aspiring wolf pack, challenging the status quo and embracing a brave new world.
Last Updated on: Friday, March 28, 2025 5:27 pm by Admin | Published by: The Weekly News Team on Friday, March 28, 2025 2:20 pm | News Categories: Press Release
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