CSR South, held on March 16, 2025, at Shilpakala Vedika, featured influential leaders dedicated to social change and sustainable development. Among them, Poonam Kaur, an advocate for women empowerment and handloom revival, delivered a compelling session on the role of CSR in supporting artisans and marginalized communities.
Poonam Kaur – Preserving Heritage Through Sustainable CSR Initiatives
Poonam Kaur, a strong advocate for handloom artisans and rural empowerment, highlighted how corporate support can uplift traditional weavers, create economic opportunities, and promote sustainable fashion. Her session emphasized the importance of CSR initiatives that focus on preserving India’s rich textile heritage while empowering women in the industry.
Key Takeaways:
- CSR investments in handloom and indigenous crafts can help artists establish long-term livelihoods.
- Women-Led Change: Assisting female entrepreneurs in the handloom sector promotes economic independence and social advancement.
- Global Advocacy: Initiatives such as presenting handloom sarees to global leaders such as Michelle Obama and Sheila Dixit have helped to raise international awareness of India’s handloom sector.
Reflecting on the significance of CSR in social impact, she stated:
“Handloom is more than fabric—it’s a story of heritage, resilience, and empowerment. Supporting artisans ensures that centuries-old traditions are not lost to modernization.”
As AP Handlooms Brand Ambassador, Poonam Kaur has worked tirelessly to promote ethical fashion, fair wages for artisans, and educational programs for underprivileged children. She has urged corporations to incorporate handloom preservation into their CSR strategies to ensure sustainability and cultural continuity.
Last Updated on: Wednesday, March 19, 2025 8:40 pm by The Weekly News Team | Published by: The Weekly News Team on Wednesday, March 19, 2025 8:40 pm | News Categories: Brand Post
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