Discover the top 10 e-commerce startups in India that are revolutionizing the online shopping experience. From innovative tech solutions to customer-centric services, these startups are making waves in the industry. Learn about their unique offerings, growth trajectories, and impact on the Indian e-commerce landscape.Explore the top 10 e-commerce startups in India that are transforming the digital shopping landscape. This comprehensive guide highlights the most innovative companies, their groundbreaking technologies, unique business models, and customer-focused strategies. Understand how these startups are driving growth, shaping consumer behavior, and redefining the future of online retail in India. Perfect for investors, entrepreneurs, and tech enthusiasts looking to stay ahead in the e-commerce space.
OfBusiness
- Overview: OfBusiness is an online platform that provides a wide range of industrial materials for businesses, primarily targeting SMEs in the manufacturing and infrastructure sectors. Their catalog includes materials like steel, TMT, metals, chemicals, and more.
- Innovation: OfBusiness has integrated procurement with credit and financial solutions, enabling SMEs to access both materials and necessary funding through one platform.
- Impact: By streamlining raw material procurement and financial services, OfBusiness has significantly improved operational efficiency for SMEs, fostering growth and reducing bottlenecks in supply chains.
| Attribute | Details |
| Founded Year | 2015 |
| Location | New Delhi, India |
| Stage | Series G |
| Funding | $752M |
| Investors | Norwest Venture Partners, SoftBank Group, and 52 others |
| Tracxn Score | 82/100 |
| Competitors Rank | 1 of 27 |
Also Read : Top 10 Edutech Startups in India
Zetwerk
- Overview: Zetwerk operates as a B2B marketplace for manufacturing services, connecting equipment manufacturers with customers needing custom-made components.
- Innovation: The platform leverages technology to offer end-to-end solutions, including sand casting, investment casting, and fabrication services across diverse sectors like apparel, medical, and mining.
- Impact: Zetwerk’s technology-driven approach has transformed the traditional manufacturing process, reducing lead times and costs while increasing reliability and scalability for custom manufacturing.
| Attribute | Details |
| Founded Year | 2018 |
| Location | Bengaluru, India |
| Stage | Series F |
| Funding | $687M |
| Investors | Accel, Lightspeed Venture Partners, and 55 others |
| Tracxn Score | 81/100 |
| Competitors Rank | 1 of 58 |
Also Read : Top 10 TravelTech Startups in India
IndiaMART
- Overview: IndiaMART is a longstanding online B2B marketplace that enables businesses to list and sell products across multiple categories such as electronics, fashion, pharmaceuticals, and industrial supplies.
- Innovation: IndiaMART’s mobile application and user-friendly interface have democratized access to a vast array of products, making it easier for businesses to connect and transact.
- Impact: As one of the pioneers in B2B e-commerce in India, IndiaMART has created a robust ecosystem that supports millions of small and medium enterprises (SMEs) by providing them with a platform to reach a wider audience.
| Attribute | Details |
| Founded Year | 1996 |
| Location | Noida, India |
| Stage | Public |
| Funding | $37.2M |
| Investors | Elevation Capital, Amadeus Capital, and 58 others |
| Tracxn Score | 78/100 |
| Competitors Rank | 1 of 362 |
Also Read : Top 10 Mobility Startups in India
Moglix
- Overview: Moglix is a B2B marketplace specializing in industrial goods, offering products like power tools, hand tools, adhesives, and more.
- Innovation: Moglix has implemented a comprehensive logistics network and advanced supply chain management technologies to ensure timely delivery and high availability of industrial supplies.
- Impact: By ensuring reliable and efficient access to essential industrial products, Moglix has empowered manufacturing and construction sectors to maintain operational continuity and efficiency.
| Attribute | Details |
| Founded Year | 2015 |
| Location | Noida, India |
| Stage | Series F |
| Funding | $471M |
| Investors | Accel, IFC, and 32 others |
| Tracxn Score | 75/100 |
| Competitors Rank | 1 of 21 |
Also Read : Top 10 FashionTech Startups in India
Captain Fresh
- Overview: Captain Fresh is an online B2B platform that deals in seafood products, facilitating trade for retailers with a focus on quality and freshness.
- Innovation: The platform uses technology to streamline the seafood supply chain, from procurement to processing and distribution, ensuring traceability and freshness.
- Impact: Captain Fresh has enhanced the seafood supply chain by reducing wastage and ensuring a steady supply of high-quality seafood to retailers, benefiting both suppliers and consumers.
| Attribute | Details |
| Founded Year | 2019 |
| Location | Bengaluru, India |
| Stage | Series C |
| Funding | $199M |
| Investors | Accel, British International Investment, and 38 others |
| Tracxn Score | 75/100 |
| Competitors Rank | 1 of 154 |
Also Read : Top 10 HRtech Startups in India
Bizongo
- Overview: Bizongo offers AI-powered vendor digitization, procurement, and supply chain financing solutions for e-commerce businesses.
- Innovation: Bizongo’s platform integrates digital vendor management, material procurement management, and supply chain financing, providing a seamless procurement experience.
- Impact: By digitizing procurement processes and offering financial solutions, Bizongo has enabled businesses to optimize their supply chains, reduce costs, and improve overall operational efficiency.
| Attribute | Details |
| Founded Year | 2015 |
| Location | Mumbai, India |
| Stage | Series E |
| Funding | $263M |
| Investors | Accel, IFC, and 33 others |
| Tracxn Score | 73/100 |
| Competitors Rank | 1 of 302 |
Also Read : Top 10 AdTech Startups in India
WayCool
- Overview: WayCool is an agri-commerce company that leverages technology to manage and optimize the food supply chain from farm to sale.
- Innovation: The company uses innovative technologies to scale its complex supply chain, including IoT, AI, and blockchain for enhanced traceability and efficiency.
- Impact: WayCool has significantly impacted the agricultural sector by improving supply chain transparency, reducing food waste, and ensuring better pricing for farmers and quality products for consumers.
| Attribute | Details |
| Founded Year | 2015 |
| Location | Chennai, India |
| Stage | Series D |
| Funding | $342M |
| Investors | IFC, FMO, and 55 others |
| Tracxn Score | 73/100 |
| Competitors Rank | 1 of 295 |
Also Read : Top 10 BeautyTech Startups in india
Ninjacart
- Overview: Ninjacart is an online B2B platform connecting farmers with wholesalers, retailers, and supermarkets for the sale of fruits and vegetables.
- Innovation: The platform utilizes data analytics and a robust logistics network to optimize the supply chain, ensuring fresh produce reaches markets swiftly.
- Impact: Ninjacart has transformed the agricultural supply chain by increasing farmers’ incomes through direct market access and reducing the time and cost involved in getting produce to consumers.
| Attribute | Details |
| Founded Year | 2015 |
| Location | Bengaluru, India |
| Stage | Series D |
| Funding | $368M |
| Investors | Accel, Qualcomm Ventures, and 34 others |
| Tracxn Score | 72/100 |
| Competitors Rank | 2 of 224 |
Also Read : Top 10 ConstructionTech Startups in india
Udaan
- Overview: Udaan is a B2B marketplace offering a wide range of products, including groceries, electronics, clothing, and more.
- Innovation: Udaan’s mobile app and technology-driven platform facilitate seamless transactions, inventory management, and logistics for a diverse product range.
- Impact: By providing a comprehensive marketplace for small and medium businesses, Udaan has democratized access to products and markets, fostering growth and competitiveness in the SME sector.
| Attribute | Details |
| Founded Year | 2016 |
| Location | Bengaluru, India |
| Stage | Series E |
| Funding | $1.88B |
| Investors | Nomura, Lightspeed Venture Partners, and 66 others |
| Tracxn Score | 71/100 |
| Competitors Rank | 2 of 362 |
Also Read : Top 10 Cybersecurity Startups in india
FarMart
- Overview: FarMart is a SaaS-led B2B food supply platform that enables agri-retailers to serve farmers better through access to inputs, advisory, and market linkages.
- Innovation: The platform combines SaaS tools with a marketplace model to enhance the efficiency of agricultural retail operations and improve farmer access to markets.
- Impact: FarMart has positively influenced the agricultural supply chain by enhancing operational efficiency for retailers and providing farmers with better access to resources and markets, ultimately improving agricultural productivity and profitability.
| Attribute | Details |
| Founded Year | 2015 |
| Location | Gurgaon, India |
| Stage | Series B |
| Funding | $48M |
| Investors | General Catalyst, 500 Global, and 59 others |
| Tracxn Score | 71/100 |
| Competitors Rank | 3 of 266 |
Also Read : Top 10 Social Media Startups in India
FAQs on Top 10 E-Commerce Startups in India
1. OfBusiness
Q: What is OfBusiness?
A: OfBusiness is an online platform that offers a wide range of industrial materials for businesses, particularly SMEs in the manufacturing and infrastructure sectors.
Q: When was OfBusiness founded?
A: OfBusiness was founded in 2015.
2. Zetwerk
Q: What does Zetwerk do?
A: Zetwerk is a B2B marketplace providing manufacturing services, connecting equipment manufacturers with customers for custom-made components.
Q: When was Zetwerk established?
A: Zetwerk was established in 2018.
3. IndiaMART
Q: What is IndiaMART?
A: IndiaMART is an online B2B marketplace for multi-category products, allowing businesses to list and sell products across various categories.
Q: When was IndiaMART founded?
A: IndiaMART was founded in 1996.
4. Moglix
Q: What products does Moglix offer?
A: Moglix offers industrial goods such as power tools, hand tools, adhesives, and more.
Q: When was Moglix founded?
A: Moglix was founded in 2015.
5. Captain Fresh
Q: What type of products does Captain Fresh trade in?
A: Captain Fresh trades in seafood products such as shrimps, salmon, tuna, and more.
Q: When was Captain Fresh established?
A: Captain Fresh was established in 2019.
6. Bizongo
Q: What services does Bizongo provide?
A: Bizongo provides AI-powered vendor digitization, procurement, and supply chain financing solutions for e-commerce businesses.
Q: When was Bizongo founded?
A: Bizongo was founded in 2015.
7. WayCool
Q: What is WayCool known for?
A: WayCool is known for being a tech-enabled supply chain provider for agribusiness, focusing on food development and distribution.
Q: What is WayCool’s Tracxn Score?
A: WayCool’s Tracxn Score is 73/100.
8. Ninjacart
Q: What type of platform is Ninjacart?
A: Ninjacart is an online B2B platform for fruits and vegetables.
Q: What is Ninjacart’s Tracxn Score?
A: Ninjacart’s Tracxn Score is 72/100.
9. Udaan
Q: What does Udaan offer?
A: Udaan offers a wide range of products, including groceries, electronics, clothing, and more.
Q: When was Udaan founded?
A: Udaan was founded in 2016.
10. FarMart
Q: What type of platform is FarMart?
A: FarMart is a SaaS-led B2B food supply platform.
Q: When was FarMart founded?
A: FarMart was founded in 2015.
+ There are no comments
Add yours